CERIA GRAINWAVE SAYS THANKS AT DENVER'S WINGS OVER THE ROCKIES AIR & SPACE MUSEUM
ARVADA, Colorado (April 24, 2019) - There were exhibits honoring the Apollo space program, a Huey helicopter from the Vietnam War, a B1 bomber, even a moon rock on display when Arvada-based CERIA Brewing Company, makers of Colorado's first THC-infused beer, celebrated its success and said thanks to its consumers at Wings Over the Rockies Air & Space Museum. The free live concert for fans of the craft beer was held on April 18, 2019, just two days before 4/20, the unofficial holiday celebrating marijuana.
Originally introduced at Colorado dispensaries in late December 2018, CERIA (rhymes with "area") dealcoholized Belgian-style White Ale sold out within its first four hours. It has since become available in 116 dispensaries statewide, with plans to expand to Nevada and California by this fall.
"To emphasize our leadership in bringing the magic of cannabis to beer, one of America's favorite beverages, we came to a former Lowry Air Force Base hangar filled with priceless examples of the country's leadership in aviation. It was an opportunity to thank our fans for helping make the brand such a great success," said brewmaster Keith Villa, Ph.D., who, with his wife Jodi, co-founded the brand in January 2018; daughter Catherine is also involved in the company in a sales and marketing position. Villa is the former MillerCoors brewmaster who created Blue Moon, one of the country's top 20 best-selling beers, according to Beer Marketer's Insights.
Hundreds attended the CERIA Concert at the Hangar, drawn by musical talent Z-Trip, Joseph Arthur, and Adam Deitch, and the opportunity to sample Grainwave. Discount cards were given to attendees for redemption at Colorado dispensaries.
CERIA Concert at the Hangar - The family-run CERIA Brewing Company took an evening off to celebrate the success of Colorado's first THC-infused brand at Wings Over the Rockies Air and Space Museum in Denver on April 18, 2019. (L-R) Co-founders Keith and Jodi Villa, musical talents Z-Trip and Joseph Arthur, CERIA's Catherine Villa, and Liam Hall who records under the name Grandma.
Since its introduction, news about CERIA has gone viral, with major feature stories appearing in mainstream outlets including CBS News, Chicago Sun-Times, Denver Post, Forbes, New York Times, and USA Today, among others.
CERIA's Grainwave is brewed as a beer with blood orange peel and coriander, then dealcoholized and infused with a microdosed 5 mg. of fast acting THC that leaves no cannabis flavor. Sixty-four calorie CERIA is currently available in limited edition 10 oz. (296 ml) aluminum bottles and four-pack cartons. A 10 mg. THC IPA, 2.5 mg. THC American Light Lager, and other versions are also in the works. THC is the key psychoactive ingredient from cannabis plants that affects how one feels by creating the unique sensation - the "high" - associated with marijuana.
CERIA, Inc., DBA CERIA Brewing Company, a Delaware C corporation, is headquartered in Arvada, Colorado. For more information: Ceriabrewing.com, @ceriabrewing #ceriabrewing