New Belgium Launches Greater Lengths Video Series
Ft. Collins, Colo., July 19, 2017 – New Belgium Brewing’s Greater Lengths video series shifts the spotlight away from the beer and onto the people it brings together. By honoring people who go the extra mile, and the untold stories behind the individuals who make up New Belgium, Greater Lengths helps to show that every journey has a great story.
“Over the years, New Belgium has collected incredible stories and we want to share some of those, from bike advocacy and the life-changing work our non-profit friends are doing in their communities, to the quirky stories of some of our employee-owners,” said Steve Porcaro, director of content and communications at New Belgium Brewing. “There are so many unique tales to be told and Greater Lengths allows us to do that.”
The first videos in the series feature the work of Boise Bicycle Project and stories of New Belgium employee-owners.
Boise Bicycle Project
Bikes have the power to change lives and communities, and Boise Bicycle Project showcases that. Boise Bicycle Project’s Shifting Gears program helps incarcerated women learn new bike-repair skills while providing bikes to children in the Boise community. This film highlights the work of this non-profit, which has been a Tour de Fat partner for 10 years. Over this time, New Belgium, and those who support Tour de Fat have helped raise money and awareness for Boise Bicycle Project, resulting in various programs that help get bikes, bike safety and bike education to people who need it the most.
“We’re constantly trying to figure out who doesn’t have a bicycle that needs one, so whether that’s homeless folks, refugees who are new to our community, or people who are getting out of prison who maybe have the cards stacked against them,” said Jimmy Hallyburton, executive director for Boise Bicycle Project. “What you start to realize is people are a lot more similar than different. People are often looking to be a part of something bigger. They want to make a difference. It’s grassroots at its finest.”
You can view the Boise Bicycle Project videos here: greaterlengths.newbelgium.com/boisebikes.
In an ongoing series, Greater Lengths also highlights the interesting lives and stories of employee-owners at New Belgium. From back-country ski expeditions to learning how to live life on a farm, each story offers a unique tale and a window into New Belgium’s employee owners.
“Not only is New Belgium a unique place to work, but it’s also filled with fascinating co-owners who help drive our culture and our desire to make interesting beer,” continued Porcaro. “To honor that spirit, we’re shining a light on some of our most talented and interesting co-owners to tell more about who they are, what they do outside of the brewery, and why they make New Belgium such a special place to be.”
You can view the Employee Stories here: http://greaterlengths.newbelgium.com/employees.
Greater Lengths will continue to add films throughout at the year at NewBelgium.com/GreaterLengths. However, to make sure a film isn’t missed subscribe to New Belgium’s YouTube channel at YouTube.com/NewBelgium, or sign up for New Belgium’s newsletter.