Sam Adams Announces Collaboration Pack
BOSTON, JULY 17, 2017 – To celebrate the independent and entrepreneurial spirit of the craft beer industry, Samuel Adams has collaborated with five different breweries across the country to brew a limited release 12-pack for the first-time ever, aptly named The Brewing the American Dream Collaboration Pack. From bartenders to chefs, the collaborative spirit of “craft” is stronger than ever. No industry better exudes this spirit than the craft brewing community, where independent brewers put aside competition to collaborate creatively and challenge each other to push the envelope.
Unlike any other beer collaborations before, this pack features brewers who are part of Samuel Adams Brewing the American Dream, the brewery’s signature philanthropic program. Nearly a decade ago, Sam Adams created Brewing the American Dream to provide loans and coaching to craft brewers and small business owners pursuing their passions and the American Dream of starting their own business. All profits from this collaboration pack will be donated to non-profit program partner and small business lender Accion to support loans to food and beverage entrepreneurs nationwide.
The pack’s five brewers - Roc Brewing Co. (Rochester, NY), Bosque Brewing (Albuquerque, NM), ChuckAlek Independent Brewers (Ramona, CA), Woods Beer Co. (San Francisco, CA) and Brewery Rickoli (Wheat Ridge, CO) – have participated in the program and received a loan to kick start or grow their craft breweries. And most have participated in the Brewing and Business Experienceship, receiving individual coaching from the team at Sam Adams.
“This pack represents the independent spirit, passion and collaboration that is core to our craft beer industry,” said Sam Adams founder and brewer Jim Koch. “We’re proud to have collaborated with these creative and passionate brewers in a way that allows us to continue to pay it forward and empower fellow independent craft brewers to be successful and to grow.”
The pack, which contains five unique collaboration beers and Sam Adams’ flagship Boston Lager, hits stores nationally in late July.